web design. graphic design. branding. creative direction.
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Infographic design is my ideal project. It is often times the most challenging task that I undertake. I thoroughly enjoy the balance of right-brain/left-brain problem solving that is required to create an infographic that successfully delivers the message, as well as looks beautiful.
Skills utilized: · Attention to detail · Creative typography · Illustration · Layouts for print and digital · Analytical thinking · Color theory
SnapRetail Small Business Saturday Inforgrpahic
Website Design Best Practices Infographic
Retailer Stats and Tactics
Who is SnapRetail?
60/30/10 Facebook Posting Rule
70/20/10 Facebook Posting Rule
2013 King Year in Review
2012 King Year in Review
2014 Job Description / Goals
2013 Job Description and Goals
Event Marketing Campaign Timeline
Throughout the duration of my 3+ years of employment at SnapRetail, I have been responsible for designing and coding nearly all of the new HTML-based emails sent out by the company. Email design projects have ranged from very creative, unique content marketing campaigns to structured product announcements. I designed and built a corporate email template library in early 2014 which supports our efforts to make our marketing communications clear, concise and consistent.
Skills utilized: · HTML email coding · HTML email best practices · Copywriting/editing · Illustration · Color theory
I have been involved with the design and development of SnapRetail's website since 2012. The most recent re-design was a huge undertaking because we moved from a dev-focused CMS (Umbraco) to a more widely-accepted one (Wordpress). I've really enjoyed the design process from conception to implementation. I love the idea of owning a project from start to finish and I've learned many things about my work ethic from working on this site.
The images at right show the process from my initial mockup for the homepage (img 1) to a screen capture of the homepage (3) and features page (4).
Skills utilized: · Wordpress web development · Illustration · Photo editing · HTML/CSS · Branding · Web design best practices · Attention to detail
I find display ad campaigns to be a particularly challenging project, but one which I really enjoy. It's an interesting balance between needing to be extremely creative and dynamic within a small canvas, and making sure that the appropriate pieces of copy are emphasized. My interest in marketing best-practices plays a big role in helping me design these ads.
Skills utilized: · Digital layouts · Marketing best practices · Creative typography · Illustration · Color theory
Click & Mortar Signup
Email Design Guide
Mobile Photography Basics
Retailer's Pinterest 101 Guide
Social Media Glossary
My design style is marked by my background in fine art. I am skilled at drawing and painting, and have been passionate about art for as long as I remember. I try to incorporate hand-crafted designs into my digital work as much as possible. I have a Wacom tablet that I keep handy, as well as a professional stylus for my iPad that I use for hand-lettering and creating organic vector shapes.
Skills utilized: · Illustration / drawing · Color theory · Layout · Creative typography